(Chinhphu.vn) "With an average export growth rate of over 17% per year during the period 1992-2022, Vietnam has become one of the countries with high export growth rates in the world."

OVERVIEW OF VIETNAM’S EXPORT TRENDS IN RECENT YEARS

Many Opportunities - Many Risks

The export goods of Vietnam have become increasingly diverse, with export revenue also rising. As of the present time, Vietnamese export goods have reached nearly 200 countries and territories worldwide, including demanding markets such as the United States, Japan, and the EU.

Notably, the group of agricultural, forestry, and aquatic products continues to affirm its pivotal role, shining brightly with a total export turnover of USD 53.01 billion, achieving a record surplus of USD 12.07 billion. This represents a 43.7% increase and accounts for over 43% of the country's total surplus in 2023.

In recent years, many enterprises exporting agricultural and aquatic products have encountered situations where batches of exports to certain markets are at risk of being destroyed or returned. Some main causes are:

• In terms of import-export procedures: Exporting companies may not fully understand the import regulations of the importing country.
• In terms of quality: Residual pesticides, antibiotics, regulations, and technical standards...
• Unforeseen Causes: Buyer's Payment Capability, …
• An Unexpected Cause: Non-compliance with packaging and labeling regulations of the importing country, especially critical information such as production date and expiration date. Due to transportation, these details may easily become blurred or lost, resulting in the inability to sell the product in the target market.

Product Packaging Trends in FnB

Packaging for products is becoming increasingly diverse in terms of materials and applications. Commonly used components of packaging include paper packaging, plastic packaging, metal packaging, and recyclable packaging. In terms of functional use, examples include carton packaging, food packaging, and cement packaging. Two main trends can be identified: diversification and sustainability.

Image 1: Scale of the Packaging Market in Vietnam

The adoption of laser technology in the Food and Beverage (FnB) industry is a new breakthrough in packaging for manufacturing and export. It aligns well with the two main trends in the global supply chain: sustainability and diversification. There is a growing demand for exports with higher requirements such as durability of information, quality, anti-counterfeiting measures, environmental friendliness, and food safety.

LASER SOLUTIONS FOR THE F&B INDUSTRY

Laser Barcode and Expiry Date Marking Solution

Image 2: Laser Marking on Product Packaging

Many businesses have unfortunately faced the situation where their exported goods are returned due to non-compliance with packaging and labeling regulations of the importing country, especially critical information such as production date and expiration date. If not printed in a durable manner, this information can easily be lost during transportation, leading to the inability to sell the product in the target market.

Laser technology can be utilized to directly mark on the surface of food and beverage packaging, engraving label information, serial numbers, date codes, and more quickly and easily without the need for ink or other additives. This helps reduce the risk of food contamination from chemicals that may be present in printing ink and ensures safety for consumers.

Image 3: Image illustrating the difference between printing and laser engraving

Laser Engraving Brand Recognition Solution

Laser Engraving for Brand Recognition (Anti-Counterfeiting): Logo, brand name, manufacturer, distributor, symbols, quality indicators, material age indicators, etc.

Figure 4: Laser engraving on fruits

Laser Punching Solution

Ensuring the longevity and freshness of food is crucial. Therefore, gas exchange for preserving freshness is achieved by punching numerous tiny holes in the packaging.

Image 5: Punching micro holes on packaging to create moisture and reduce pressure.

NAMSON LASER – A RELIABLE LASER BRAND

With over 20 years of experience in laser technology since 2012, Namson Laser has been actively involved in research, development, and manufacturing of laser machinery and solutions, proudly bearing the first Vietnamese laser technology brand. It aims to be the leading integrated supplier of laser engraving and cutting solutions.

Following the motto "Powerful yet affordable", Namson Laser produces high-quality, stable products at competitive prices, thus gaining a significant competitive advantage by efficiently meeting customer needs at reasonable costs. Namson's laser solutions are widely applied across various industries including automotive, motorcycles & accessories, mechanical engineering, electronics & semiconductors, textile & leather, jewelry, and most recently, the F&B industry.

Namson Laser is committed to sustainable development based on ESG criteria, prioritizing economic benefits alongside environmental, social, and governance benefits. Particularly, it focuses on health safety and environmental protection through laser solutions for the F&B industry.

Image 6: Namson's High-Speed Industrial Laser Engraving System

Investing in laser technology is not only a significant step forward in improving manufacturing processes but also an opportunity for F&B businesses to enhance their brand image and build customer trust, expanding their market reach. Namson Laser has been widely recognized and adopted in many worldwide companies, including Foxconn, Sime Darby, Nidec, and in Vietnam, companies such as Masan, Kao, Colgate have also embraced its technology.